The most important step K J Landy & Company addresses in building your website is learning about you and your customers. Our pre-production analysis includes discussing who your target audience will be, what the message is you want to convey, and what goals you need to achieve through your online presence. Once we learn these important details, we create a mockup design for your new website. After your review and submission of edits we will implement any changes you desire until you are completely satisfied with the design. Our next step is to layout the site with your copy (your text) and images (photos, diagrams, etc). This is what custom web design is all about. We don’t utilize templates or duplicate layouts for anyone.
We also provide content development services if you need assistance with writing and photography for your site.
We have pre-made designs that can be easily customized for you. Take a look at our designs below and choose which you think would be best for your next site.
Mobile Website Design
With the growing popularity of Smart Phones and Tablets, having a mobile website is a very important aspect to your business. In today’s world sometimes we don’t have time to sit at our desktop computer to view websites. More and more web surfing is done on our mobile devices while sitting on a train or relaxing in our homes. Do you know what percentage of people are going to your site from a mobile device? We see upwards of 20% in many cases. If you have Google Analytics, we can check for you.
A standard website design is not optimized to properly function on a mobile device. It is very difficult to navigate a non-mobile site because the navigation is typically too small. Reading a non-mobile site requires a lot of zooming and scrolling. Flash will not work on ipads and iphones. Due to these issues, the bounce rate of mobile visitors to non-mobile websites is typically very high.
With a mobile website you are giving your mobile viewers and customers a cleaner design which will function on a small screen. Larger buttons and less body copy make a mobile website a more enjoyable experience. Mobile detection scripts placed on your non-mobile site will redirect mobile visitors from your non-mobile site to your mobile site. Mobile websites can have short lead forms to capture leads and click to call buttons which can initiate a call without the need for the customer to dial the phone number. With these conversion points in place, your mobile site can have a conversion rate that is just as good or better then your non-mobile site.
The marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use theWeb and emailto drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.
includes-commerce Web sites,affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
3)Social media marketing
involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.
Having a well designed logo is critical to the success of every business. Your logo will always stand at the forefront of your business. K J Landy & Company will work with you on creating a logo which conceptually represents your company. The first step in developing a logo will be familiarizing us with your products and/or services and discussing your goals. Next, we will develop a handful of concepts, usually 3-5 for you to choose from. Once you review the concepts we will implement any edits requested and create an icon which represents all aspects of your business. Our logo designs are prepared in high resolution and are available in all file formats making it simple to translate to the web and/or print collateral.
Print collateral teamed up with your online presence is the perfect pair for launching any successful marketing campaign. At K J Landy & Company we offer a wide range of print design work including business card design, brochure design, large scale graphics, trade show graphics, apparel design, direct mail, branding, political flyers and more. We feel it is very important to have a successful web presence, but in some circumstances, a brochure (for example) can be more effective. With the advent of QR codes and mobile sites, it is now possible to use print to take your offline message and make it into an interactive online experience.
Electronic commerce or ecommerce is a term for any type of business, or commercial transaction that involves thetransfer of information across the Internet. It covers a range of differenttypes of businesses, from consumer based retail sites, through auction or musicsites, to business exchanges trading goods and services between corporations.It is currently one of the most important aspects of the Internet to emerge.
Ecommerce allows consumers toelectronically exchange goods and services with no barriers of time ordistance. Electronic commerce has expanded rapidly over the past five years andis predicted to continue at this rate, or even accelerate. In the near futurethe boundaries between conventional and electronic commerce will become increasingly blurred as more and more businesses movesections of their operations onto the Internet.
Business to Business or B2B refers toelectronic commerce between businesses rather than between a business and aconsumer. B2B businesses often deal with hundreds or even thousands of otherbusinesses, either as customers or suppliers. Carrying out these transactionselectronically provides vast competitive advantages over traditional methods.When implemented properly, ecommerce is often faster, cheaper and moreconvenient than the traditional methods of bartering goods and services.
Electronic transactions have been around for quite some time in the form of Electronic Data Interchange or EDI.EDI requires each supplier and customer to set up a dedicated data link(between them), where ecommerce provides a cost-effective method for companiesto set up multiple, ad-hoc links. Electronic commerce has also led to thedevelopment of electronic marketplaces where suppliers and potential customersare brought together to conduct mutually beneficial trade.
The road to creating a successful online store can be a difficult if unaware of e commerce principles and what ecommerce is supposed to do for your online business. Researching and understanding the guidelines required to properly implement an e-business plan isa crucial part to becoming successful with online store building.